On March 15, 2012, over 50 companies will expose the advertising community to the wonders of video advertising, applications and measurement across traditional TV, broadband video and mobile as well as devices and platforms — all in one location. The participant companies will focus their presentations on value propositions for consumers rather than marketers so that all attendees, not just media professionals, can comprehend their value from a consumer-centric point of view. Here are the participants:
aamp
The Advanced Advertising Media Project (AAMP) is an industry wide research initiative that brings together media stakeholders to test, measure and analyze the effectiveness of advertising within free on demand TV programming. Contact: Bob DeSena, rmdesena@gmail.com
accelerated media
Accelerated Media is an interactive TV technology provider that builds campaigns on all capable platforms including cable, satellite, telco, over-the-top devices, Smart TVs and tablets. Contact: Nick Meyers, nick.meyers@aimitv.com
ad-id
Ad-ID is the industry standard for identifying advertising assets across all media platforms and is a joint venture of the 4As (American Association of Advertising Agencies) and ANA (Association of National Advertisers). There are currently over 800 advertisers, including 81 of the top 100 in the United States, participating in Ad-ID. Contact: Harold Geller, hgeller@ad-id.org
ais
archibald ingall stretton New York is a creative agency focused on helping brands reach and connect with today’s digital consumer. We deliver ideas and experiences that drive consumers to action. Our insight-driven experiences are orchestrated across a wide array of platforms including sites, social, mobile, apps, ads, tablets and video. Contact: Joshua Sacks, joshua.sacks@aisnewyork.com
appnation
AppNation is a thought leadership conference and exposition focusing exclusively on the burgeoning consumer applications revolution and global app economy and its transformative impact on consumer and enterprise technology, devices, commerce, media and social interaction. Contact: Andrew Ianni, drewianni@gmail.com
arbitron
Arbitron Cross Platform Services focuses on the consumer, whether he or she is in home or away from home. With the company’s patented Portable People Meter system, the person — not the device — is measured, so that media are able to give advertisers a complete picture of their audience. Contact: Carol Frost, carol.frost@arbitron.com
artemis
Artemis is Havas Digital’s global group of data collection and analytics experts. We provide marketers with a leading edge decision support system that will help them effectively fine tune their advertising campaigns across channels and over time. Contact: Victoria Gagliastro, victoria.gagliastro@havasdigital.com
at&t adworks
AT&T AdWorks offers targeted marketing opportunities to 100+ million mobile subscribers, 32 million broadband customers as well as nearly 4 million U-Verse TV households. AT&T advanced TV capabilities include interactive channels, set top box reporting, RFIs, click to call, overlays and video on demand. Additionally, AT&T’s three screen opt-in research panel allows marketers to track consumer usage patterns (including video viewership) across mobile, online and television. Contact: Tim Sullivan, ts2503@att.com
bluefin labs
Bluefin Labs is a social TV analytics company providing solutions to brand advertisers, advertising agencies and TV networks. Its’ technology and data enable clients to tap into data at scale that links people’s social media commentary to the shows and commercials they watch on TV. Contact: Jack Flanagan, jack@bluefinlabs.com
cablevision
Cablevision provides advertisers with the opportunity to harness the power of interactive television by giving consumes the ability to interact and engage with their brands through branded channels, addressable advertising to the household, request information directly off a :30 commercial and telescoping off a :30 commercial to other channels. Contact: Peter Cerclay, pcerclay@cablevision.com
cake
Cake is an agency offering services in PR, experiential and events, social media and content creation. In the USA, Cake’s clients include Yahoo!, vitaminwater, Volvo, Shutterstock and Havaianas. Contact: Adrian Pettett, adrian@cakegroup.com
canoe ventures
Canoe makes it easy and consistent for national programmers and advertisers to utilize non-linear advertising inventory across platforms. The first step is delivering a common technical approach for VOD dynamic ad insertion (DAI) at scale. Contact: Chris Pizzurro, chris.pizzurro@canoe-ventures.com
cimm
The Coalition for Innovative Media Measurement (CIMM) is a group of buyers and sellers of media collaborating to improve research tools, particularly for cross platform measurement and the use of return path data for TV audience measurement. Contact: Jane Clarke, jane.clarke@cimm-us.org
collective
Collective delivers advertising technology that leverages data, creative, premium content and analytics, reaching consumers across display, video and mobile advertising. Technology solutions include TV Accelerator, an analytics product which aligns TV buys to web relationships; AMP, a data and media management platform for publishers; and Ensemble, an audience buying, creative optimization and analytics platform for advertisers. Contact: Justin Evans, jevans@collective.com
comcast
Comcast Corporation is the largest cable television, internet, VOD and fourth largest home telephone service provider in the United States as well as a leading advertising technology company bringing integrated media solutions to the market. Contact: Matthew Leger, matt_leger@cable.comcast.com
comscore
comScore provides data, analytics and software solutions for the measurement of online, mobile and cross platform (TV/Internet/Mobile) audiences and their exposure to advertising. Contact: Joan FitzGerald, jfitzgerald@comscore.com
conde nast
Conde Nast, a division of Advance Publications, is a magazine publisher producing 18 consumer magazines as well as four business to business publications, 27 websites and more than 50 apps for mobile and tablet devices. Contact: Timothy Kelsay, timothy_kelsay@condenast.com
dg/mediamind
DG connects more than 9,000 global advertisers and agencies through an expansive network of 6,000+ TV broadcast stations and 8,200 web publishers in 64 countries. MediaMind, the company’s online division, allows marketers to benefit from optimized management of online advertising campaigns while maximizing data driven advertising. Contact: Andrew Bloom, andrew.bloom@mediamind.com
directv
Satellite platform DirecTV offers comprehensive sports packages and TV programming to its 20 million U.S. households as well as interactive value propositions (Mix channels, Dynamic Ad units, addressability) that provide advertisers across all major categories the ability to engage consumers, deliver impactful messaging and obtain measureable results. Contact: Brad Van Nostrand, bjvanostrand@direcTV.com
dish
The Dish Network is the fourth largest pay TV platform in the United States with over 14 million satellite subscriptions. Its advertising propositions include traditional video commercials, request for interaction applications, telescoping and microsites coupled with advanced analytics. Contact: Adam Gaynor, adam.gaynor@dish.com
general sentiment
General Sentiment uses social media to define hot topics, online engagement and demographics for all major TV shows on broadcast and cable. Contact: Simon Walsh, simon.walsh@generalsentiment.com
google
Google will be presenting three TV centric products at The Collaborative: TV media buying platform Google TV Ads, the connected device Google TV, and YouTube Original Channels, 100 channels of original content that will deployed by year’s end. Contact: Richard Bertodatti, rcberto@google.com
havas sports
Havas Sports is a global sports marketing consultancy specializing in identifying and activating lifestyle and sporting affiliations. Contact: Mark Rothenberg, mark.rothenberg@havas-se.com
hearst
Hearst Magazines, is the largest publisher of monthly magazines in the U.S. reaching 87 million adults with its 20 titles. The company’s digital division supports more than 28 websites and 14 mobile sites. Hearst Magazines has published more than 150 applications and digital editions and all Hearst magazine brands are available on iOS, Android, Kindle and Nook platforms. Contact: Erick Neher, eneher@hearst.com
hulu
Hulu is an online video service that offers a selection of hit shows, clips, movies and original programming across four screens — PCs, TVs, smartphones and tablets. Hulu’s selection of premium programming is provided by more than 225 leading content companies, including Fox, NBC, Universal, ABC and Viacom. Contact: John Vilade, john.vilade@hulu.com
innerscope
Innerscope Research leverages advances in biometrics, neuroscience and eye tracking to measure moment to moment emotional engagement to help solve difficult market research questions by measuring and analyzing unconscious emotional responses to media and marketing stimuli. Contact: Rachel Sockut, rsockut@innerscope.com
invidi
Invidi Technologies has developed four types of addressable television advertising: dynamic zoning, aggregation, multi-advertiser, sport optimization and single advertiser spot optimization. Delivered with individual ad control, these solutions are designed to meet the needs of media buyers and sellers, broadcast networks, cable networks, TV stations and local cable TV advertisers. Contact: Michael Hanafee, mhanafee@invidi.com
ipsos mediact
Ispsos MediaCT is the specialization within the Ipsos market research group that focuses on better understanding today’s digitally-driven consumer in the fast moving media, content and technology space. Contact: Ian Wright, ian.wright@ipsos.com
jiwire
JiWire connects advertisers to an on the go audience by identifying and delivering ads to audience segments based on a person’s physical location. Contact: Jared Hopfer, jhopfer@jiwire.com
kantar media
Kantar Media is evolving the standards for “return path data” (RPD) and expanding audience measurement. Kantar’s experience with linear video media as well as emerging platforms, such as addressable advertising, interactive advertising, electronic program guide usage, purchasing behavior, helps programmers, advertising agencies, advertisers, cable operators and marketers develop the content, creative and strategies needed to engage today’s digital audiences. Contact: Bud Breheney, bud.breheney@kantarmedia.com
media behavior institute
Media Behavior Institute’s USA TouchPoints is the only syndicated consumer insights and cross platform research product designed to inform integrated communications strategy, planning and execution. It enables the development of advertising and other campaigns based on the context in which consumers lead their daily lives: where they are, what they’re doing, who they’re with, which media they’re using or exposed to, how they’re feeling and which categories and brands they use. Contact: Mike Bloxham, mike@mediabehavior.com
mediaocean
Mediaocean OS is a platform that empowers advertising agencies to configure third party technology tools into the precise stack of solutions that will carry advertisers through market disruption with products that are global, neutral and open. Contact: Harvey Kent,
hkent@mediaocean.com
microsoft
Microsoft’s cross platform video offering, called our “All Up Video” is available across multiple screens, in brand safe environments and at scale. The company provides common targeting capabilities, reporting, and cross platform research to prove the impact and efficacy at a holistic level as well as how each platform contributed independently. Contact: David Porter, dporter@microsoft.com
ncc media
NCC Media is an ad sales, marketing and technology company representing all of the major America’s multichannel video providers, in every U.S. media market. With its “1+” expanded interconnect platform, advertisers can for the first time reach local cable,
satellite and telco homes across dozens of cable networks, via a single media buy. The company’s digital advertising products include iTV, VOD, xBox Live and online video and display ad network. Contact: Joe Grisafi, joe.grisafi@nccmedia.com
nielsen
Nielsen is a global information and measurement company with leading market positions in marketing and consumer information, television and other media measurement, online intelligence, mobile measurement, trade shows and related assets. Contact: Chris Louie, chris.louie@nielsen.com
pandora
Pandora is an ad-supported and subscription based personalized radio streaming service that helps listeners find new music based upon old and current favorites elevating the experience of music discovery to new audio heights. Contact: Margo DeSerio,
mdeserio@pandora.com
rentrak
Rentrak is a global media and measurement company that has been providing content measurement, analytical services and unique insights in the entertainment industry. Hollywood film studios, cable networks, local broadcast stations and advertising agencies utilize the company’s proprietary technology and research to help better understand their audiences and improve their ad spend. Contact: Evan Goldfarb, evan.goldfarb@rentrak.com
rhythm newmedia
Rhythm NewMedia is a technology platform that aggregates and delivers premium video content across all mobile and tablet devices as well as selling and serving video, rich media and other immersive advertising formats. Contact: Thomas Hammer,
thammer@rhythmnewmedia.com
rovi
Rovi powers the search and discovery of entertainment across devices. For advertisers, its multiplatform footprint supports an interactive experience across set top boxes, smart TV’s and connected devices. Contact: Jeff Siegel, jeff.siegel@rovicorp.com
sessionm
The SessionM platform drives engagement with mobile apps and advertising by integrating game mechanics, such as achievements, points, status and rewards, into apps. Advertising is invitational and value exchange based, rewarding in-app achievements with digital currency that can be redeemed for real world value from brands and retailers in a mobile storefront. Contact: David Antonelli, dave@sessionm.com
shazam
Shazam is the world’s largest mobile discovery app for audio content. Its TV application enables customers to tag their favorite shows or commercials to access exclusive content, contests and additional information. Contact: Casey McDevitt, casey.mcdevitt@shazamteam.com
simulmedia
Simulmedia is a targeted television advertising platform and network that utilizes anonymous set top box viewing data with industry norm advertising and audience data to help marketers and their media agencies maximize reach against target audiences and media owner partners to augment the value of their under appreciated commercial inventory. Contact: John Piccone, jp@simulmedia.com
tapad
Tapad has built a solution for cross platform targeting and cross platform attribution, allowing advertisers to both target users across all smart devices including mobile, display and tablets, as well as unify an advertisers view of its consumers across those platforms. Contact: Sean Neems, neems@tapad.com
tapjoy
Tapjoy is a mobile platform which saves consumers money by allowing brands to sponsor premium mobile content. Instead of using a credit card to access content, brands sponsor this content and unlock joy for the consumer. Contact: Tom Sipple, tom.sipple@tapjoy.com
time warner cable media
Time Warner Cable is the second largest cable operator in the U.S. with 12+ million TV households and 10 million digital homes. Its end to end cross advertising solutions reach consumers on air, on demand, online and through interactive TV applications. Contact: Peter Hopkins, peter.hopkins@twcable.com
tivo
TiVo provides interactive advertising, viewing behavior research and insights as well as content delivery and distribution solutions for media professionals and
consumers alike. Contact: Greg DePalma, gdepalma@tivo.com
tra
TRA provides a single source product that empowers buyers and sellers of TV in the CPG, Pharmaceutical, Automotive and CRM industries to sell, plan and place ads on the programs and networks that reach the audiences that purchase the advertised products.
Contact: Terese Herbig, terese@traglobal.com
verizon
Verizon FiOS TV is the leading fiber to the home video provider with nearly 4 million TV customers offering advertisers linear advertising plus FiOS TV Widgets in which customers can access video on demand, text and graphics. FiOS apps on mobile devices allow customers to manage DVRs remotely and its FlexView feature allows its subscribers to purchase and view movies on their TV, wireless devices and PCs. Contact: Jason Malamud, jason.malamud@verizon.com
vindico
Vindico allows advertisers to deliver, track and measure all of their digital video ad activity across any vIP connected device. Contact: Jes Santoro, jsantoro@vindicogroup.com
yahoo!
Reaching 54% of the mobile internet audience at 69 million users a month, Yahoo! is a leading mobile publisher. Through Yahoo! proprietary targeting, brands can hone in on a specific audience across screens, whether it be mobile, tablet or TV. Additionally, through innovative multi-screen solutions like IntoNow and Connected TV, advertisers receive a unique integrated multi-screen brand presence. Contact: Josh Levine, joshlev@yahoo-inc.com
